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ENP

Effective Natural Products was created in 2004 with a focus on liquid vitamins for pets and people. In March of 2016 the company was sold; the well-loved and touted formulas remain the same but new ownership is seeking to update the product look and grow the line’s online presence through customer engagement. The ENP pet products will be known by the new names: Well Canine, Well Feline and Well Equine.

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